Nike House of Innovation NYC, Shanghai, Paris | Experience Strategy, Spatial Concept & Design

The future vision for new flagship Nike retail. We set out to create a series of services to launch in the new global pinnacle Nike stores to change not only how people experienced Nike as a holistic brand, but to also showcase the breadth of expertise, community and services the company has to offer. Over two years, many workshops and immersive prototypes, we helped strategize and pioneer Nike’s integrated and data-driven store experiences together for the first time in company history. 

Done in partnership with R/GA & Nike.

Explore Nike House of Innovation
→ 2016-2018