Iris van Herpen & Microsoft AI for Cultural Heritage  | Hololens Strategy, Production Concept

For Iris van Herpen’s 15th anniversary of her maison at Paris Couture Week, we collaborated with the atelier and MSFT AI for Cultural Heritage team to concept an extraordinary mixed reality experience for VIP guests. Her show, titled ‘Meta Morphism’ set the foundation for elevating stories from Ovid, bringing characters to life as the show unfolded. 

Done in partnership with MSFT & A_DA.
→ 2022