JKW

Genesis House | Experience Strategy, Creative Direction & Concept Build


A contemporary re-imagination of The Korean Forest for Genesis House. This seasonal installation touched on themes of wellbeing, Korean culture, nature as connected to the larger brand architecture of GH. We worked closely with their team to create a culturally rooted experience that blended both digital and physical worlds into an ethereal immersive memory.

Done in partnership with Genesis House & MATTE Projects.


Explore Genesis House
→ 2025