Florida Blue Blue Cross |  Designing the future Healthcare digital ecosystem  |  Innovation Strategy, Concept & Design

We worked closely with healthcare company Florida Blue to re-imagine, concept, design and launch their future digital ecosystem made for patients, providers and healthcare workers. In a very complicated and broken system, our goal was to create a holistic and seamless view of health, with an easy to navigate interface assisted through AI-driven prompts for preventative care. We worked over 1.5 years to create this new experience North Star for both U65 and Medicare.

Done in partnership with frog design.
→ 2019-2020