We worked closely with healthcare company Florida Blue to re-imagine, concept, design and launch their future digital ecosystem made for patients, providers and healthcare workers. In a very complicated and broken system, our goal was to create a holistic and seamless view of health, with an easy to navigate interface assisted through AI-driven prompts for preventative care. We worked over 1.5 years to create this new experience North Star for both U65 and Medicare.
Done in partnership with frog design.