Jane is currently Director at FOREIGN SPACE and co-founder, CEO at NOON
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The future vision for new flagship Nike retail. We set out to create a series of services to launch in the new global pinnacle Nike stores to change not only how people experienced Nike as a holistic brand, but to also showcase the breadth of expertise, community and services the company has to offer. Over two years, many workshops and immersive prototypes, we helped strategize and pioneer Nike’s integrated and data-driven store experiences together for the first time in company history.
Done in partnership with R/GA & Nike.
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The future vision for new flagship Nike retail. This phase of work involved concepting the future of consumer service connected to the future of retail. We created the overarching serviceframework and Nike customer journey, melding story, business strategy, technology frameworks and spatial concepts.
Done in partnership with R/GA & Nike.
Explore Nike House of Innovation
A contemporary re-imagination of The Korean Forest for Genesis House. This seasonal installation touched on themes of wellbeing, Korean culture, nature as connected to the larger brand architecture of GH. We worked closely with their team to create a culturally rooted experience that blended both digital and physical worlds into an ethereal immersive memory.
Done in partnership with Genesis House & MATTE Projects.
NOON is a next-gen cognitive performance company that melds neuroscience with plant science to create powerful functional delights for your best mind and mood. Our mission is to help people unlock their full potential by harnessing their greatest asset— the mind. We're building the first cognitive wellness brand designed from the ground up to support living fuller, better. Re-imagining technology and objects to create an ecosystem of care.
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Pioneering the next generation of products, education and services for your best mind & mood. We combine the best of plant technology with modern neuroscience to create functional tools for the mind. Re-imagining technology and objects to create an ecosystem of care.
For Iris van Herpen’s 15th anniversary of her maison at Paris Couture Week, we collaborated with the atelier and MSFT AI for Cultural Heritage team to concept an extraordinary mixed reality experience for VIP guests. Her show, titled ‘Meta Morphism’ set the foundation for elevating stories from Ovid, bringing characters to life as the show unfolded.
Done in partnership with MSFT & A_DA.
A speculative concept to demonstrate the potential and creative power of web3 in a new kind of metaverse. In this world, each member is able to create, model and showcase their digital artifacts in spaces uniquely theirs. Artists, voyeurs, collectors and explorers alike are able to tangibly visualize their ‘universe’ and also mint their own objects in an immersive, more interactive marketplace.
Done in partnership with SSS*
A store concept and framework for Shopify in their new home in NYC. We strategized the overarching concept and brand build for launch, including the launch campaign and physical assets for the store design. The campaign was launched across NYC highlighting Shopify brands and entrepreneurs as part of local talent showcase.
Done in partnership with R/GA & Shopify
For the launch of Paramount’s new NFT collection, we re-created the most beloved space in Star Trek: the Holodeck. A series of immersive video and sound loops were created to transport the audience into other dimensions of space and time. NFTs were projected as holograms as a preview into the 20,000 unit collection.
Done in partnership with A_DA.